CER: Business beyond the superbonus. Are you ready to shift gears?
Let’s be honest: the post-Superbonus era has been a tough blow for many. But standing on the sidelines while the residential market slows down is the biggest mistake you can make. While others are mourning the "110%," true professionals are already capturing the new market share: CER (Renewable Energy Communities).
What is a CER?
It’s much more than just a system. We aren't talking about selling a basic panel kit to a private homeowner. A CER is a model where apartment buildings, small businesses, and citizens share the energy they produce. The advantage? Guaranteed government incentives for 20 years on shared energy, stacked on top of electricity bill savings.
Why this is your strongest sales tool today:
Stop depending on volatile bonuses: CERs are based on solid ministerial decrees and 20-year incentives. It’s a structured business, not a "hit and run" operation.
Larger projects, better margins: Instead of doing ten small site surveys, close a single project for an entire industrial district or a large residential complex.
Customer loyalty: You become the energy consultant for the community, not just a hardware supplier.
Our advice: Don’t sell modules; sell independence.
Customers today are afraid of price hikes and uncertainty. The CER is the perfect answer.
Target SMEs and Apartment Buildings: These are the entities that benefit most from local energy sharing.
Simplify the technology: Propose monitoring and storage systems that make shared savings visible. Transparency is what gets the contract signed.
Partner with professionals: Team up with property managers or local consultants. You provide the technology; they bring the participants.
Do you have a collective project in mind but don’t know where to start? Don’t let bureaucracy stop you. Call your ESTG representative or speak with our assistant, Esther, right away. We have the high-efficiency modules and management systems needed to launch your first energy community.